Four questions to guide your event planning
Events are a powerful way to showcase your brand, so your brand values must be at the core of your planning. Jessica MacRoberts, MD of Worx Group, outlines the key questions you should be asking....
View ArticleWhat Not to Do When Planning an Event
Stress is an almost unavoidable aspect of planning any large-scale event, and at times a little bit of stress can actually be helpful in improving our ability to think under pressure, make clear...
View ArticleFive ways to ensure your attendees have FOMO about your next event
It takes a lot of work to properly understand why people attend your event and engage with them in a way that makes them not want to miss your next event. Jessica MacRoberts shares five actions that...
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What is The Experience Economy?
“Goods and services are no longer enough.” Way back in 1999, this sentence was the reading line (following the book’s subtitle) that accompanied the original hardbound edition of The Experience...
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Event Budgeting: The Basics
When you’re planning an event for the first time, few things are more daunting than putting together your first budget. To help you get started, our team of event planning experts put together some...
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Event Budgeting: Money Saving Tips
There’s always a great thrill in planning corporate events, but once budget talks are on the table, the excitement tends to die down. With brands commanding increasing ROI and returns, we’ve got a few...
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Using Technology to Personalise Your Event Experience
We’re well into 2018, and when it comes to event trends for this year, it’s no surprise that we’re seeing ‘personalisation’ popping up again and again. In an age of instant information and constant...
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Creating More Inclusive Events
In the past, planning an event usually meant structuring it around the message that your team was hoping to get across, while focusing on aspects like brand personality and business objectives. While...
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The Power of Unconventional Venues
For the modern-day Event Planner, unconventional eventing is an undeniable trend in the future. Done with a strategy that aims to produce an experience where guests proactively engage with organisers...
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How to Define Your Event Goals And Objectives
Introduction Event planning has become more than just organising get-togethers that people will enjoy. Yes, that’s obviously important, but to keep a finger on the pulse in an ever-evolving industry,...
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Turning Event Guests into Brand Ambassadors
In today’s event climate, we’ve already established that the growing experience economy means that there are more events than ever before for guests to attend, and getting them to select yours from the...
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How to Develop a Winning Content Strategy
If you’re organising an event, chances are you’ll have access to a fair amount of content, which you may have spent weeks or months putting together to create the perfect experience for your event...
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Are You A Born Events Planner?
From award ceremonies to concerts and even office year – end functions, the lifestyle of an events planner can be seen from the outside as a glamorous job where you’re essentially paid to throw...
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The Art of the site visit
If you ask any experienced event planner what items top their event to-do list, we can guarantee that finding a suitable venue will be right near the top. The venue is the one item on your list that...
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The Perfect Event Brief
Punctual, organised, creative: These are some of the qualities commonly used to describe an exceptional event planner. However, the qualities of an event planner can really only go so far in making...
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Event Must-Haves vs. Event Nice To Haves
When you’re starting to plan your next big event, things can get overwhelming. With so many choices to take into account, decisions to make, factors to consider, and balls to keep in the air, even the...
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Worx Group Young Talent: Meet Chandelle and Abigail
Internship programs continue to assist in bridging the gap for graduates and individuals entering the workforce for the very first time. Not only does it equip them with the skills to do practical...
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Worx Group Young Talent: Meet Thato and Merveille
In our last blog post we caught up with two young talents from our shop to find out how entering the workforce at a young age has challenged and influenced them. Here, we;re going on to chat with two...
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Why A Great AV Tech Supplier Can Be the Key to Success
We’ve all been there: You’re in the throes of planning a big event, the budget is feeling a little tight, and you’re searching for a good place to cut costs. With your eyes scrolling over the budget,...
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Professional MCs – They’re Worth It
Here’s a little insight – you’d probably be surprised by how often we’re faced with a situation where somebody who has no experience as a Master of Ceremonies decides that they can pull off the job....
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