In today’s event climate, we’ve already established that the growing experience economy means that there are more events than ever before for guests to attend, and getting them to select yours from the pack is a huge step – but, unfortunately, it’s really only half the battle. Everyone can consider their event guests to be fans, but the real strength comes in when you convert those fans into actual brand ambassadors.
Classified as someone who represents your brand in a positive light, brand ambassadors today can be a crucial marketing opportunity to get people talking about and ultimately engaging with your brand. Marketing today shows us that people trust people that they know, so you can count on the fact that if your brand ambassadors are singing your praises, their friends or colleagues are listening. But how do you take your guests from being attendees to being legitimate brand ambassadors?
Make Them Feel Special
Everyone likes to feel special, and with the rise of the millennial generation, this has never been truer than it is today. Nothing says ‘Hey, you’re a big deal’ more than personalisation, so consider how you can make your attendees feel like they’ve been genuinely thought of, and don’t shy away from using technology to make this happen. Inclusive events can also go a long way to make your guests passionate about being part of something bigger than themselves, so keep in mind that to create real ambassadors means to ensure that it’s not just all about you.
Give Them Something to Talk About
Nobody’s ever really been known to write home about an eye-wateringly boring PowerPoint presentation that they once had to sit through, so give your guests something they’ll actually want to talk about. Think cool and exciting immersive experiences, interesting content, beautiful and unusual venues, and of course photo worthy details, and you’ll be trending in no time.
Make It Easy for Them
It’s all very well to create the kind of event that your guests will be speaking about for a while, but you’ll be seriously missing the mark if you don’t help them share their experiences with the world. Always consider how you can incorporate Social Media into your event through things like event apps, photo opportunities and hash tags, and don’t forget the importance of helping them to actually connect with the world with services like free Wi-Fi.
Lastly, remember that a strong relationship with a brand ambassador doesn’t end when your event does. Stay in touch with your guests, keep giving them opportunities to fall in love with your brand, and ensure that they’re covered in FOMO each time you have an event, and you’ll develop a relationship that stands the test of time.
Interested in turning your event guests into true brand ambassadors? Get in touch with our team of experts and we’ll help you make it happen.
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