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Measuring event ROI: impossible feat or simple process?
If you’re responsible for your brand’s marketing events and campaigns, you need to know more than how to pull them off without a hitch. You also have to be able to show what they’re worth. Even if...
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Experiential Marketing is Surging: Are You Keeping Up?
In a world overrun by adverts, promotions and deals promoting every product, service and apparent necessity, it’s become almost impossible to filter quality from quantity, value from junk. Our inboxes...
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Four essential tips for a successful experiential campaign
Pulling off an experiential campaign, exhibition or activation that turns former strangers into brand ambassadors and boosts your bottom line takes just the right combination of experience, know-how...
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Fatal Flaws: Why Experiential Marketing Campaigns Fail
Experiential marketing: at Worx Group, we’ll be the first to tell you that it deserves all the hype, and that if it’s not part of your marketing strategy you’re going to be left behind. We’ve touched...
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Cybersecurity Matters: Here’s how to mitigate the risks
Hosting an event gives you access to a considerable amount of personal and financial information – your own and that of your partners, suppliers and delegates – and comes with just as much...
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Find your niche: why cut-and-paste eventing doesn’t work
If you attend an event that you enjoy, you might think it’s a good idea to implement exactly the same model the next time you host one yourself. But the cut-and-paste model doesn’t work – not in terms...
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How wearable tech adds value to events
When it comes to fitness and entertainment, wearable technology has almost become passé. Apple Watches and Fitbits are tracking people’s steps, heart rates and sleep cycles left, right and centre; and...
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Our top five KPIs to measure your event’s success
Gauging whether your event was a success can’t be deduced from the number of champagne bottles left over after your closing cocktail party. Instead, it’s about looking at the key performance indicators...
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Top 5 ways to market your event on a shoestring
When it comes to pulling off a successful event, it goes without saying that you simply can’t neglect your marketing. After all, there’s not much use in putting months of hard work into creating an...
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How and why you need to make wellness part of your events
In the wake of rising incidents of chronic back pain and repetitive strain injuries, not to mention debilitating levels of stress and anxiety, wellness in the workplace has been gaining momentum for...
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